Colorful Characters
Catalog |
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This new catalog concept was developed from the ground up. The purpose was to give the consumer a wide variety of colorful characters to shop from and to express the character in themselves. From Curious George and Disney to Pink Panther and SpongeBob, this catalog has them covered. We positioned the catalog to be more upscale than the competitors to add value and confidences in the products and add a little nostalgia with the color palette. A marriage of contemporary design, with a little retro stirred in capture the hearts of the baby boomers.
Having no brand recognition and everyone on the mailing list being prospects, the company was very happy that the first book was a profitable one. In its first seven months the catalog generated an estimated 1.2 million in sales and the customer file grew from zero to 18,000. |
