Starwood Hotels & Resorts
Team HOT
Global Sales Mailer

A direct mail campaign to the sales division of Starwood Hotels and Resorts worldwide properties. Designed to give the sales reps incentives, tools and recognition for referrals made to other Starwood properties. The sports theme helps build the team camaraderie of all the properties.

The locker contains all the elements of the program for the director of sales for each property. Included in the locker is the "Play Book" folder that consists of the following: 1) "Rule Book"; 2) a copy of the "Are You Game" brochures for each salesperson explaining the program, incentives and rewards; 3) "Top 10" reward trips card for each salesperson, on the other side of the card is a "Score Card" which allows them to keep track of leads and revenue. Also included in the locker, "Scoreboard" posters for each team (hotel) to keep track of sales and goals to attain the rewards each team could receive. What salespersons doesn't like a reward before they get started? Each locker held two aluminum bottles...yes, everyone received one. We shipped the remaining bottles in another box depending on how many sales reps each hotel has.