Brochures & Collateral Material
Create the tools to communicate to customers, prospects and make other companies wish they were you. Collateral material is a great way to leave valuable information with prospects or current customers when you can’t be there. It keeps working for you after you have left or even down the road as a reminder of your services and/or products.
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Kaiser Institute
Learning Organization for CEOs, CFOs & Director Levels in the Medical Field
Corporate Folder
This is a piece that the Institute can customize for any of their three programs separately or in combination with each other. It is also the follow up piece that lays out the whole program for its prospective attendees.
[Link to Direct Mailer]
Titan Medical Group
Medical Professional Staffing Firm
Corporate Folder
Titan Medical is a medium size company whose image made them look small. They were trying to get into medical organizations like Mayo Clinic but the perception was they couldn't handle the needs of a company that size. We rebranded Titan into a company that could meet the needs of any client. One of the tools developed was this interactive presentation folder that helped the sales person show prospective health care systems what Titan could bring to their organizations, but also made a strong impression that let Titan play in the big leagues.
[Link to Website]
Starwood Hotels & Resorts
Division: Team HOT
Properties Directory
Starwood previously made small separate property books for each of their regions—this became cumbersome for the sales people. We created a user-friendly book that the sales people could quickly help clients find a hotel or resort at any Starwood property worldwide. Not only was the book a huge success but they also loved that the directories arrived in a suitcase package to each sales location.
Gateway
Computer Manufacturer
Annual Reports
The first annual report ever created for Gateway looked and felt like it was created from their actual iconic cow spotted box. The next year was about the transformation of Gateway turning into a global powerhouse. Hence the cow with it's spots transformed into a map of the world. The third annual report was a book that represented where they began and how they had not strayed from it's roots.
Grace University
Programs Brochures
Grace University needed to promote multiple programs. These brochures were part of a campaign that included direct mail postcards, outdoor boards, magazine and newspaper ads. Taking the tag line "The Power of Grace" and extending it to each department—"The Power to Learn", online learning program; "The Power to Help", masters in counseling are two examples. The design reinforces the theme of power adding energy and excitement with strong colors, textures and photos of students that captured their personality.
[Link to Postcard Campaign]
Starwood Hotels & Resorts
StarwoodPro Division,
Parnership with Travel Professional.
Oversize Tri-fold Brochure
This brochure is directed towards the travel professional and how they can grow their business through their StarwoodPro partnership, knowledge and rewards.
Curt Hofer Construction
Castlewood Homes Division
Brochure/Folder
A brochure/folder that show and tells the story of this builder's Castlewood Homes serie of homes. This million dollar home builder has created a more affordable line of homes that gives you "more thought per square foot" than any other builder.
Hannibal-LaGrange College
Viewbook
The Hannibal-LaGrange viewbook gives the prospective students a glimpse of what campus life is like through the eyes of the college students. The view book takes on an artistic, fun look that expresses the Christian College's academic, fine arts program and spiritual excellence.
[Link to Direct Mail, Search Piece]
Custom Care Home Nursing
Medical & Non-Medical In-Home Health Care
Collateral Material
Introduce potential clients to high quality, personalized healthcare which allows the client to live a life that they are accustomed to. These materials transformed their image from looking institutional to personal. "Caring is at the heart of what they do".